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Visual IDentity

Brand Guidelines

Primary Logo

The primary logo will be the one most often used. It is the official and most recognizable part of the brand. It should never be smaller than 1/2 inch for legibility.

Secondary

The secondary logo may be used when the primary logo cannot.

Download our Full Logo Set

Download Logos
Logos & marks
Brand Colors
Fonts & Typography

Primary Logo

The primary logo will be the one most often used. It is the official and most recognizable part of the brand. It should never be smaller than 1/2 inch for legibility.

Secondary

The secondary logo may be used when the primary logo cannot.

Download our Full Logo Set

Download Logos

Primary Colors

These primary colors will be the ones most often used in your brand. They should always be used dominantly over any secondary colors.

Black
#000000
Bright Blue
#2CACE2
White
#FFFFFF

Secondary Colors

These secondary colors and should be use sparingly as background elements or in cases where additional colors are needed.

Dark Grey
#414042
Light Grey
#F0EFEF

Headings

Inter (Extra Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?:”

Subheadings

Inter (Extra Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?:”

Paragraph Text

Inter (Normal)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?:”

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